Order Description
Unit I Essay
Using at least your textbook and a minimum of two additional sources, answer the following questions. Your paper should be at least two pages in length, excluding title and reference pages. Follow APA style guidelines.
? You are the CEO of XYZ(Any company is fine) manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:
o Discuss the reasons why your company would want to expand overseas.
o Discuss what your mode of international business would be and how moving abroad will expand sales.
o How will you minimize risks and acquire resources?
o What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?
Course eTextbook
Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2015). International business: Environments and operations [VitalSource Bookshelf version] (15th ed.). Retrieved from https://online.vitalsource.com/#/books/9780133457339

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Topic: MARKETING

Order Description

–PAPER IS ABOUT VERIZON WIRELESS SERVICE

Integrated Marketing Communications. How do you feel having a clear, consistent and compelling message will enhance the value of your product or service offering?
Marketing communications objectives. Write at least two marketing communications objectives using the AIDA framework discussed in course content.
Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the two marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
Message and media strategy. Briefly describe the clear, consistent and compelling message that would be the theme of your IMC campaign. What creative approach would you take? You can illustrate a potential ad if you wish, or just describe the creative approach. Then, discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market.

Topic: MARKETING

Order Description

–PAPER IS ABOUT VERIZON WIRELESS SERVICE

Integrated Marketing Communications. How do you feel having a clear, consistent and compelling message will enhance the value of your product or service offering?
Marketing communications objectives. Write at least two marketing communications objectives using the AIDA framework discussed in course content.
Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the two marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.
Message and media strategy. Briefly describe the clear, consistent and compelling message that would be the theme of your IMC campaign. What creative approach would you take? You can illustrate a potential ad if you wish, or just describe the creative approach. Then, discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market.